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Syria Cookie & Privacy Policy
Last updated: JUNE 2026
This policy explains how ARMADA group (RIVA FASHION) (“we”, “us”, “our”) collects and uses cookies and similar technologies on rivafashion.com and our mobile applications in the Kingdom of Saudi Arabia, and the choices you have. We process personal data in accordance with the Saudi Personal Data Protection Law (PDPL) and its Implementing Regulations, as supervised by the Saudi Data & Artificial Intelligence Authority (SDAIA). By continuing to use our site after accepting the cookie banner, you consent to our use of cookies as described below.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, understand how it is used, and deliver relevant content and advertising. We also use similar technologies such as pixels, tags, local storage and software development kits (SDKs) in our apps.
2. Categories of cookies we use
| Category | Purpose | Examples |
|---|---|---|
| Strictly necessary | Required for the site to work — sign-in, shopping cart, checkout, security and fraud prevention. These cannot be switched off. | Session ID, cart contents, security tokens, language & store selection. |
| Functional | Remember your choices and improve your experience. | Currency, recently viewed products, wishlist. |
| Performance & analytics | Help us understand how visitors use the site so we can improve it. | Google Analytics 4, Google Tag Manager. |
| Marketing & advertising | Measure campaigns and show you more relevant ads on third-party platforms. | Meta (Facebook/Instagram) Pixel, TikTok Pixel, Snap Pixel, X (Twitter) Pixel, Google Ads, affiliate tracking. |
3. Third-party services
Some cookies are set by trusted third parties that provide analytics, advertising, affiliate and payment services, each governed by its own privacy policy:
- Google (Analytics 4, Tag Manager, Google Ads) — analytics and advertising measurement.
- Meta, TikTok, Snap, X (Twitter) — advertising and conversion measurement.
- affiliate / referral tracking.
- Payment providers (e.g. mada, Checkout.com, Tap, Tabby) — to securely process your payment. You may be briefly redirected to these providers during checkout.
4. What information we collect
Depending on the cookies you allow, we may collect: pages viewed, products browsed and purchased, device and browser type, approximate location (from IP), referral source, and interactions such as add-to-cart and checkout events. We use this to operate the store, analyse performance, prevent fraud, and improve our products and marketing. We do not sell your personal data.
5. Managing your preferences
- Cookie banner: accept or decline non-essential cookies using the consent banner shown on your first visit.
- Browser settings: most browsers let you block or delete cookies. Blocking strictly necessary cookies may break parts of the site (e.g. checkout).
- Advertising opt-outs: manage ad personalisation in your Google, Meta, TikTok, Snap and X account settings.
6. Your rights under the Saudi PDPL
Subject to the PDPL, you have the right to: be informed of how your personal data is collected and used; access your personal data; request correction of inaccurate data; request the destruction (deletion) of your personal data; and withdraw your consent at any time. To exercise any of these rights, contact us using the details below. If you believe your data has not been handled in accordance with the PDPL, you may also raise a complaint with SDAIA.
7. Data retention & transfers
We retain personal data only for as long as necessary for the purposes described above or as required by applicable Saudi law. Where data is transferred outside the Kingdom of Saudi Arabia (for example to the analytics or advertising providers listed above), we take steps to ensure it is protected in accordance with the PDPL and its Implementing Regulations.
8. Changes to this policy
We may update this policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.
9. Contact us
For any questions about this policy or your personal data, contact us at:
Armada Group
Email: [email protected]
WhatsApp number +96522216688.