Part of the success enjoyed by the brand is due to the continuous arrival of new groups to the collection. This initiative helps to lift stocks and attracts regular buyers week-on-week.

Our warehouse has a direct link to our stores using online Oracle based computer software, ensuring that stocks are replenished on a daily basis.

Our central distribution centre continuously receives shipments from our factories and our warehouse dispatches to our stores on a daily basis.

This unique ability to introduce new stories and replenish top selling lines quickly, ensures customer loyalty and guarantees the stores to look fresh and appealing throughout.

The brand has been developed by Armada Retail Concept Group (Kuwait) and has established stand-alone stores that attract loyal customers throughout the Gulf region.