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Riva is a unique fashion brand which was launched in the Fashion Capital of the world, Paris in 2001. Riva's collection allow a mixture of East and Western fusion to combine, presenting a unique collection with a sophisticated appeal, yet outstandingly creative and full of fun elements which allows for every woman to express them self through Riva's world of colours, patterns and themes, with out crossing any cultural boundaries. Riva operates in a niche market which differentiates the brand from any other European label available on the hight street today. The brand has been developped by Armada Retail Concept Group (Kuwait) and has established stand-alone stores that attract loyal customers throughout the Gulf region. The company plans an aggressive growth strategy to develop new stores in territories throughout the Middle East and Western Europe. In August 2007, RIVA opened the first store in Dubaļ in the prestigious Burjaman Centre and following this the opening of a store in Dubaļ Outlet Mall and Al Whada Mall in Abu Dhabi which opened in September 2007. RIVA will also be enterubg Bahrain and other G.C.C countries in Spring 2008, which will then be followed with further expansions in both the western Europe and the far.