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Riva is a unique fashion brand which was launched in the Fashion Capital of the world, Paris in 2001. Riva's collection allow a mixture of East and Western fusion to combine, presenting a unique collection with a sophisticated appeal, yet outstandingly creative and full of fun elements which allows for every woman to express them self through Riva's world of colours, patterns and themes, with out crossing any cultural boundaries. Riva operates in a niche market which differentiates the brand from any other European label available on the hight street today. The brand has been developped by Armada Retail Concept Group (Kuwait) and has established stand-alone stores that attract loyal customers throughout the Gulf region. Riva has embarking on an aggressive expansion plan & intend to open new stores throughout the Gulf region, as well as in selective cities in Western Europe as the coming phase in planned within 3 years.