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Riva's modern authenticity statement is clearly explained by the brands introduction of the latest styles influenced by Parisian designers and dramatically combining this inspiration with an electrifying bohemian heritage, presenting Riva's history of luxurious fabrics and handcraft finishes. Riva's collection allows a mixture of East and Western fusion to combine, presenting a unique collection with a sophisticated appeal, yet outstandingly creative and full of fun elements which allows for every woman to express them self through Riva's world of colours, patterns and themes, with out crossing any cultural boundaries. Riva operates in a niche market which differentiates the brand from any other European label available in the market today. Riva's French design team pride them selves on creating each silhouette to accommodate for the fashion conscious customer of today, yet interpreting these trends to give an entirely individual style and offer the Eastern customers an overwhelming selection of fresh & trendy designs to suit their cultural and authentic individuality. As from Spring /Summer 2008, Riva will be hosting catwalk shows to introduce the season's new collections in some of the best locations in the world. Riva stores offer a new flash collection every month continuing the theme through out the season, ensuring to offer new items and designs to our customers on a regular basis. Riva also introduces elaborate festive collections to coincide with the Middle Eastern calendar, offering fabulous items during the festive seasons of Ramadan & Eid for both women and children.